You Don’t Have to Cut a Ribbon at Your Ribbon Cutting

Here at Think Quik, we think that getting people’s attention is often about doing something ordinary in an extraordinary way. If you have a ribbon cutting coming up for your new business, or if you’re doing one for a relaunch, don’t just run out and buy some ribbon. There are a number of ways to make that “cutting” a memorable experience for everyone involved. Here are a few ideas:

 

Memorable Ideas for a Ribbon Cutting

Many of these will depend on the type of business you have. It’s always fun to align your ribbon cutting with something you do. For instance:

• A lawn mowing service could mow a deep strip into their lawn.
• A hardware store could “cut” the ribbon with a chainsaw.
• A manufacturer, a blow torch.
• A bakery could cut cake instead of ribbon or use a ribbon-shaped cake.
• Batting cages could use a bat.
• A boat dealership may prefer to crack a bottle of champagne on the side of its building
• A shoe store owner can don a pair of boots and stomp it.
• A karate studio could break a piece of wood instead of a ribbon

Nowhere in the official guide to ribbon cuttings does it state you must use a ribbon and a giant pair of scissors. Check with your chamber. They may have some creative ideas for you. Or go it on your own. Invite someone who has been very important to getting your business off the ground and ask them to be the person to “cut” your “ribbon.”

Besides being memorable, a ribbon cutting that is out of the ordinary is often captured on video by participants and shared. Give them something they want to share with their audience and you’ll broaden your reach even more. Just make sure you have branding close to what you are cutting. That way even if your attendee doesn’t mention your business specifically, everyone watching will know who it is.

If you decide to do one of these alternatives to cutting a traditional ribbon with scissors, you may want to consider practicing first. And always think about safety. While it’s fun to showboat and do something completely unexpected for your crowd, you don’t want to endanger anyone.

One final tip, don’t forget to have some swag at your ribbon cutting. People love giveaways.

We can help with all kinds of creative swag ideas not to mention banners and flags to draw attention from those passing by. Contact us today and we’ll put it all together for you.