There’s a little-known fact among non-marketers about Pinterest–people go there to shop. They’re in a “spend” mindset. Women (about 76% of site visitors are female) go to the site to plan their dream wedding, house, nursery, vacation, even love poetry. Here are a few stats that will help you see why your business needs to be on Pinterest.
Reasons to Be on Pinterest
Pinterest might not be right for every business but if the following demographics fits you, you should think about it:
- 55% of users shop on the site and 87% of pinners have purchased something because of what they’ve seen on the site. 87%!
- Pinners use tech. They may not be early adopters but they are there on the social site sharing and interacting. That’s why so many pinners are likely to recommend a product to a friend.
- The site has 175 million monthly users.
- Screen life meets real life often for pinners. 67% of pinners looked at saved content when in stores.
- 84% of users claim that the site helped them learn new things.
- Pinterest is a popular site with Millennials as 1 in 2 are users.
- 68% of US women between the ages of 25-54 use the platform.
- The site used to be predominantly female users but now 40% of new users are men.
- 7 in 10 US moms use Pinterest, while 1 in 3 dads do.
- Pinners are also mobile. 80% of Pinterest users use the app. There are more mobile-only females using Pinterest than Twitter and Facebook.
Pinterest is ideal for businesses that have visual products or services but it can also be used by businesses that create visual content like graphs, charts, stats, infographics and more. Create image memes or lay out a few quick steps on how to do something for your business by using an image creation tool like Canva. You can also pin things that are complementary to your business. For instance, if you own a gym, pin healthy recipes as a resource for your clients. Don’t forget to pin your swag too when you give it away. It’s fun to see it in the hands of others.
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