Instagram. Pinterest. Flickr. Facebook. Cameras on every mobile phone (well, at least those from this decade).
This is all contributing to, and meeting the needs, of society’s seemingly insatiable desire for visual interest. We’re taking pics of ourselves, documenting every minute of our kids lives, and posting sunsets like crazy.
And that’s exactly why your business needs to create more photo opps.
How to Create Winning Photo Opps for Your Busin
ess
Give Them Something to Talk About
If you have a brick and mortar store one of the best things you can do for its word-of-mouth marketing is to create a photo opp in front (or inside) of it. People love to take pictures of themselves and they love the unusual, the kitschy, and the downright hilarious. Take a look at what this business did.
The Key West Express Boutique in Dunedin, Florida has a giant Adirondack chair out in front of it, perfect for visitors to snap a quick shot. Even if they don’t come into your store, your business is getting publicity.
Brand your Brand
Take your brand to the next level with a temporary photo opp. Pantone, the color company, decided they too wanted to get into the photo opp action and created a pop-up cafe that exists only in summer in Monaco. (Sounds like a nice gig.) The cafe features light snacks and beverages marketed in Pantone colors and has been the subject of many photo opps. 
Go Small
Your photo opp doesn’t have to be a giant chair or a pop-up cafe. You can do things on a small level too and they can still be very effective and eye catching. There are a number of photo opp backdrops and photo props to choose from that won’t break your budget and can be very affordable. Check out this shot of some funny wax lips we did for an event. Have fun with it. Be original. Your customers will respond.
We can help. Contact us today to see our selection of photo props.
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