Why You Need Promotional Products Now More Than Ever

Today with social media and other “inside tracks” people want free more than ever and they’re getting it. Free information, free resources, free samples, and free services.

That’s why it’s more important than ever to your sales strategy to give people promotional items.

 

Why You Need Promotional Products More Than You Think

Promotional products do a variety of things for your business. Here’s why they’re such a boon to your sales cycle. They:

• Remind people who you are in between purchases (this is especially important if you want to process a lot of reorders — and who doesn’t?)

• Call attention to your company and make you stand out.

• Give people a good feeling (they just got a gift. This works for prospects, customers, and employees.)

• Make people feel obligated to do business with you (this isn’t the pretty side but it is true. When people receive a valuable promotional product, they want to return the favor. Even though everyone wants something free, we learn from an early age that you don’t get something for nothing and it feels uncomfortable for people to take and take without giving something in return, in this case, business. This is why tastings are so popular. Yes, if your product is delicious it causes people to buy, but obligation is a great sales tool as well, as long as you are not making people feel guilty by sampling and not buying.)

• Free is common today. It’s almost an expectation that the initial interaction with a company involves them giving the would-be customer something, be it information, product, or service.

• Advertise your business to others when people use your promotional product.

• Set expectations of your business. Provide a useful or beloved promotional item and those good feelings associated with the object will rub off onto your company.

• Makes your business look large. A promotional budget is associated with success. If people see you advertising and giving things away, they assume you are profitable and a professional operation.

What is your favorite bonus a promotional product provides?