Why ThinkQuik Customers Are Special

I spend a lot of time out in the St. Pete and beaches communities. I absolutely love it here and I love going out to our customers and talking with them. You see, I really want to understand their businesses. And they understand the value behind ThinkQuik.

But when I tell strangers what it is that ThinkQuik does–promotional products–they immediately start talking about our competitors and how hard it must be competing with all those giant online firms.

I guess it would be if those companies were our competition but they aren’t. We don’t compete with them. The people who are looking for cheap solutions go there.

Our ideal customer doesn’t.

Let me explain by telling you a little bit about what sets ThinkQuik customers apart.

 

ThinkQuik Customers Understand:

• Value. TQ customers’ time is valuable. They understand this and have lots of things on their plate and they value their own time. Our clients know what their time is worth and they know what tasks they should spend their day doing. For most ThinkQuik customers, they know managing the swag-buying process isn’t a good use of their time and expertise.
• Deadlines. The people who want to work with ThinkQuik are deadline-oriented people. They have an event or show that is non-negotiable. Their items must be there by the date specified or they don’t want them. But they also don’t have the time to spend babysitting the items. They need to work with a company they can rely on to deliver on time and done right.
•  Attention to Detail. Our customers expect every part of the order to be quality checked and correct. They rely on us to act as a quality assurance safeguard for them. Our clients don’t do this because they are divas or prima donnas. They rely on us for this because they have come to expect it. For instance, a client with a complex, detailed logo who orders a very small branding item will receive a call from us explaining that their logo will not look its best in a small area like that. It will bleed and blur. Complicated logos require big spaces to be appreciated. In that case, we’d make another suggestion to them. These are things the online clearinghouses don’t do. And we’re glad they don’t. So are our customers.
• A Business Is Only as Good as Its Words and Actions. Our clients are good business people. They understand what it takes to run a business. They stand behind their products and they expect the people they work with to do that too. At TQ, we value our business reputation and we want to work with good business people too so we always treat our customers with the type of service we want for ourselves. That way, we feel good about the job we’re doing and they love the importance we place on them. Companies that do this achieve higher levels of success than those who aren’t customer focused.
• Recognize the Value of Word of Mouth Marketing. Our customers are pretty savvy and they understand how valuable referrals and word of mouth marketing are. At TQ, we’re really tied into our community and we’re quick to tell people about how awesome our customers are. We feel very strongly about the work they do in the community and see our role as being a connector as well as a business. We’re always introducing people we know for mutually-beneficial situations.

Our customers come from a variety of industries. We work with large hotels and small attractions, doctors’ offices, and marketing firms. But they all have this essential thing in common.

They want their item on time, done right, and in budget without having to babysit it to make sure everything is taken care of. Our clients also don’t want to place an order and just hope. They have to know. Our clients want to be sure.

Now that you know more about our customers and the people we work closest with, we’ll tell you what you will get if you work with us.

What You Can Expect with ThinkQuik

I’m in the business of promises. People need to know what they order will be done on time and look even better then they imagined. There aren’t a lot of second chances in this business. If someone is paying $30,000 to attend a trade show and their giveaway is flawed, their whole trade show experience is ruined.

I never want that to happen.

So here’s what you can expect when you work with us.

1. You have a second set of eyes. My team isn’t just processing orders. They’re looking at everything that’s been inputted. If something doesn’t look right, they’ll ask. If it’s what you wanted, we’ll go with it and if not, you’ll be happy that we offer more than just an upload and electronic sign-off as part of our process.
2. You have a partner who understands your business goals and wants to help you select a promotional product that will help you meet them. Again, we’re not here to just process orders. We will if that’s what you’d like but a lot of our customers use us as an extension of their marketing department. They let us know what they want to do and what their audience is and we make some suggestions.
3. We’re going to help you think about the experience. Promotional marketing products can shape the customer experience. That’s a huge part of marketing these days. We can show you how.
4. You’ll know what to expect. Customer dissatisfaction in most businesses comes from miscommunication of expectations. We always want our customers to know what they can expect. If they come to us with a very expensive giveaway idea and a small budget, we’ll try to find them something that fits their desires and their budget. On the off chance we can’t, we’ll communicate that clearly. The same goes for deadlines. We won’t “promise and pray.” If the deadline desired is unrealistic, we’ll let you know what is possible.
5. What you see is what you get. Have you ever been lured into doing business with a company because they have a charming radio, TV, or ad personality? Or maybe you see the owner speaking at an event and think that’s the type of person I want to do business with. Then, after you become a customer, you realize that person is just a figurehead and only works with a very small group of clients. Other people handle most of the business. It’s likely they don’t have the same winning personality or work ethic. At ThinkQuik, you don’t need to worry about that. The team you see in public are the people you will work with. I’m involved in every order and my experienced team doesn’t pass things off to elves or other unknowns. You get us every time.

 

Are we right for your company’s promotional marketing needs? Probably but ask yourself a few questions first. Is this you?

• Quality is important to me. My customers and/or potential customers will receive this giveaway and I want it to be amazing.
• When I give a deadline to a vendor I expect them to meet it.
• I don’t have the time to do someone else’s job.
• Peace of mind to know my order is correct and will be on time is critical to me.
• I work with businesses who will act like they are a partner in my success.
• Long-term relationships with the companies I work with are ideal.
• I want to stop worrying about my promotional marketing.

If you answered “yes” or “sounds like me” to most of these questions, then we would be great partners. When we take on a project for a client, we work with them to understand business goals, deliveries, and timing. At TQ, we provide updates on projects and handle it from beginning to end so they don’t have to.

We function more as a promotional marketing concierge or one that is an extension of your marketing team. Our team looks for ways to go above and beyond processing orders.

We don’t want the customer to just think of us as someone who did the job and processed things correctly. That’s what we’re supposed to do. Instead, we love those opportunities to shine when our customers ask, “what would I have done without you?”

If you’re ready to hand your next promotional marketing project off of your desk and into someone’s capable hands, we’re ready. As we like to say around here:

We’ll take the project. You take the credit.

Call us today to see how we can work together. Come on. It’s one less thing to worry about.