Today there’s a lot of marketing noise. Noise on social media, on TV, on radio. It’s hard to break through the clutter. Promotional apparel lets you broadcast your marketing message subtly – and best of all – your customers can’t switch it off. If they’re in an elevator, for instance, behind someone wearing your screen-printed t-shirt, they’re staring at your message for thirty seconds.

That’s an impression.

How Corporate Apparel Benefits Your Business

Creates a Brand Army

Wearable promotional products get your message out there and get you noticed. Wearing company logoed items at events can make your conference or trade show presence look larger. When customers wear your promotional apparel, it’s a ringing endorsement of your company for all to see.

With each shirt you give out, you’re creating a brand army of people spreading your marketing message to the community. It’s cheap, it’s effective, and potential customers can’t switch the channel.

Starts Conversations

Branded clothing isn’t just a logo over the heart and, except in the cases of conferences and business events, probably shouldn’t be. Get creative with your apparel and people will want to know about your company. They’ll ask about the shirt and they’ll remember you because they initiated the contact. Corporate apparel creates a unique clothing billboard that attracts attention and curiosity and further magnifies your marketing’s reach.

Improves Morale and Recruitment

Not all corporate apparel is for customers and prospects. Many companies use it as employee morale boosters, awards and rewards for service, and/or celebrating company milestones. These types of promotional apparel, particularly the ones given as awards for exceptional work, contribute to the pride your employees have in working for the company.

When your employees wear it outside of the office it not only promotes your company to customers but top talent as well. Cool clothing can make a job candidate interested in your company by first noticing employees out in the community and then seeing the pride with which they wear your apparel. Employees who don’t like the company won’t wear your shirts or hats. Your most engaged employees invite interest when they’re wearing your items and they are the ones you want job candidates connecting with.

Corporate apparel has come a long way since the embroidered shirt. There are many hip, eye-catching designs out there. If you want your marketing message broadcast in a format that can’t be turned off, choose promotional apparel.