Many marketers treat their promotional marketing needs like a convenience store. They’re in and out, getting one thing at a time. They think it’s fast but they’re missing an opportunity.
They simply do an Internet search every time they need something and order from whomever comes up in search. Sometimes they give the job to the intern, asking her to “find something under a dollar a unit.”
No existing relationship. No forethought to future needs.
The problems with using this disjointed hunt method only when you need it are many.
Benefits of Working with a Partner for Your Promotional Marketing Needs
Cost Savings
When you order in larger numbers, you often save money. Even if the single item you’re ordering is in a smaller quantity, if you are generally a bulk purchaser, or you do a number of standing purchases throughout the year, the promotional marketing company may offer savings over the one-off vendors you usually use.
If you’re a small business and you think you don’t really order that much to make it worth your while to stick to the same company, start counting your promotional marketing needs. Do you order:
- Employee shirts?
- Promotional marketing items for conferences, trade shows, or product roll-outs?
- Trade show banners?
- Stationary?
- Imprinted Pens?
- Brochures or business cards?
- Drinkware?
- Customer or employee recognition gifts?
- Magnets or other promotional marketing items?
- Holiday baskets or other gifts throughout the year?
See how quickly those promotional marketing needs add up?
Partnership
Ever been in a relationship where someone just gets you and always has your back? When you return to a business over and over, they know you and your needs. They understand how you like your products. They start to do special things for you because they understand it’s what makes a difference to you and keeps you coming back. You don’t get service like that ordering one offs from people you “Google.”
An Extra Set of Eyes
Return business is important to partners. They want you to come back. You’re worth a lot to them professionally and from a revenue standpoint. Because of this, they will try extra hard to make sure everything for you is perfect. You’re not a number. You are a very important client, even as a small business.
Selecting one place for all of your promotional marketing needs may have its downside if you select a bad vendor. But assuming you take the time to make a great selection, partnership provides a lot of perks. Let us show you what we mean.
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