What Every Business Owner Should Know about Promotional Products

A lot of times when I tell people what I do, they tell me they don’t have money to do promotions. Promotional marketing materials are part of a solid marketing strategy. They are not knick-knacks and dust collectors.

Promotional pieces can be:

• Stationery
• Business cards
• Personalized forms
• Imprinted pens
• Printed tote bags
• USBs and more

You’re probably using promotional marketing without realizing it. If you have a logo and it’s on something other than your sign out front – that’s a promotional marketing piece.

Here are a few other things every business should know about off-line marketing:

Personalized Promotional Products Aren’t a Stand-alone Venture

Never peruse a promotional products catalogue by price alone. Your giveaway must be tied into the rest of your marketing and your brand.

Cheap Works for Some Things but Not All

A cheap stress ball is fine because the likelihood of it breaking or running out of something (there’s nothing for it to run out of, of course) is minimal. A cheap pen, on the other hand, reflects poorly on your brand if you offer a high-end service or product (unless the pen is merely sitting on employees’ desks for customers to fill out forms). If you’re giving the product away, it must represent your company well because it will color your recipients’ view of you.

Choose an Item that Delights

If you find yourself choosing a marketing giveaway based purely on the fact you’re going to an event and need something to give out, you’re missing an opportunity. With a little creative thinking matched with the preferences of your ideal customer you can create a giveaway that they’ll delight in receiving. It’s this type of giveaway that extends your marketing reach and increases your sales. Some mere tchotchke that fits in your budget won’t do that.

 

If you’d like to find the perfect giveaway or promotional item for your business, call ThinkQuik today. Our seasoned professionals are experts at matching your audience with an effective marketing piece for a better return on your investment.