You’ve probably heard in marketing the importance of telling your business story. Hopefully you’ve given some thought as to who you are and what you want your customers, and potential customers, to know about you. Maybe you’ve even started crafting your business story.
Business stories are more than just the who, where, whens of how your business started. A good story colors how people view you and is told in every part of your marketing.
Promotional products should always tie into your marketing objectives and be appealing for your target customer. But an effective marketing item also speaks to who you are as a company and should be a visual representation of your story.
Here’s a little quiz to show you how a simple promotional product speaks to who your company is. To find the perfect promotional item consider the following information about a company, their event, and their goals:
Company: an engineering firm specializing in bridge building
Marketing Event: promotional item for an engineering job fair
Purpose: to attract top talent to bolster their recruiting efforts
Knowing the above information, should they give away:
- A beer koozie
- A pen
- A business card with hot job URL containing a tape measure or USB
- A beach towel
While all of these are nice giveaways for the right audience, option “3” works best for an HR representative or recruiter wanting to stay top-of-mind for engineering students. A business card is easy to hold onto, will list the careers hotline or URL, and contain a handy reason to keep it such as a tape measure or a USB. What student (or anyone for that matter) ever has enough thumb drives?
A beer koozie sends the wrong message about the company. A serious engineering firm probably isn’t rocking Beer Fridays the way some tech companies do.
A pen tells them you are serious, and utilitarian, but it’s also exactly what your competition is giving out at the same job fair.
A beach towel only fits if your company does a lot of dredging work and then only because it’s funny. When someone is putting together their resume trying to decide where to send it, they won’t take the time and say, “Now, where did I put that beach towel?”
If you want promotional products that work for your audience and communicates who you are, call ThinkQuik today. Our team of professionals can help you tell your story and increase your return on investment.
Leave a Reply