With boatloads of information at their fingertips, today’s consumers know exactly what they are looking for when considering a product or service. And many have come to rely on businesses that want to share their stories. For many consumers, this openness often promotes trust, which in turn goes a long way in ensuring that they become repeat customers. With that in mind, here are three ways small businesses can be transparent to help improve their customers’ experience.
How To Be More Transparent
The More Quality Content the Better
As a small business, you want to tell your story through compelling and informative content. By doing so, you can not only become a thought leader in your industry but also attract potential customers by producing content that supports your brand’s core values and mission. Your customers will, in turn, come to you for the information they want and need.
Publish Relevant Data and Information
Many loyal customers are interested in what’s going on with your small business. They love being privy to new products or services. But they are also interested in how well you are doing and how you plan to move forward. You obviously don’t want to give away trade secrets or proprietary technology. However, sharing your successes and achievements with your customers will make them feel more connected to you.
Take Your Customers Inside Your Small Business
If your employees love what they do and are honored to serve as ambassadors for your small business, don’t be shy about featuring them on social media. Whether they take the time to demonstrate the features of one of your products or services or explain why they embody your small businesses’ culture, your customers will enjoy the firsthand look at what’s going on behind the scenes.
How are you giving your customers a look inside your company? Leave me a comment. I’d love to hear.
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