If you’re the GM of a hotel, or someone involved in purchasing decisions, you may just keep placing reorders of what you’ve been doing for years. But think about how much other aspects of your business have changed. Your promotional marketing strategies should as well. Here are a few good places to start:
Improve Your Promotional Product Strategy
Colors
What kind of hotel are you? Are you party central or a serious business? Is your clientele getting away from it all or working most of the time? The answers to this question should influence what you give away and the color it comes in. Yes, part of the color selection of the item is based on your brand, but additionally you want a color for your promotional items that will reflect the lifestyle of your visitors.
Think Beyond Pens and Consolidate
Hotels use a variety of promotional products, such a large variety that many people don’t think of all of the items as promotional but they are. Most hotels have:
- Uniforms and apparel (they may have several based on departments)
- Name badges
- Cocktail napkins
- Drinkware
- Imprinted pens
- Postcards and brochures
- Shampoo and toiletries
- Paper and paper products (like stationery, business cards, stickers, drink tickets, and forms)
- Hospitality items (for guests who forgot theirs)
- Gift shop branded items (like embroidered shirts, printed tote bags, sports bottles, promotional key chains, customized golf balls, and embroidered hats)
- Plastic bags
Often each department is in charge of ordering their own items as needed. If you can consolidate the ordering and select one promotional product vendor for all of it, you have someone who knows the full extent of your business and can make good suggestions, you create a true partnership, and you may be able to negotiate more competitive pricing. It also makes your life easier by being able to have a one-stop shop for all of your needs. And giving someone a large account like that often means you’ll receive priority service.
Look for Ways to Delight Your Visitors
Everyone is a marketer these days and word-of-mouth referrals are among the strongest and most influential. Using promotional products to delight your visitors goes a long way to encouraging them to share information about their visit. Use part of your marketing budget to surprise guests and make their stay extra special. You can be sure they’ll tell someone about your efforts.
Contact the team at ThinkQuik today for all of your hospitality needs.
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