Honestly, I started talking about calendars in June. But I get it. A lot of you just weren’t ready. But it’s November now and if you want one for 2017, you need to get moving.
Like yesterday.
But many businesses don’t see a point in promotional calendars any more. They figure everyone has a calendar on their phones so why do they need a printed one?
The value of a promotional calendar does hinge on an important aspect of your customers’ lives but not whether they are technologically savvy or not.
Who Loves a Promotional Calendar?
If your ideal customer or prospect is stuck in a room all day, a calendar is the perfect promotional item. From doctor’s offices to cubicle farms, convenience stores to law offices, people need a visual break from their surroundings and a calendar offers that. Plus, it’s not an overly saturated market. According to ASI’s 2016 Impressions study, 29% of people own a branded promotional calendar. This number is higher the older the person surveyed.
According to the study, and much as you would expect, calendars are more popular with older customers. So if your ideal customer is over 34, promotional calendars are something you might want to consider.
But the best thing about promotional calendars is that when someone has one, it gets placed on display. A calendar isn’t something you keep in a desk drawer and pull it out when it’s needed. In many cases it becomes the only “window” people have in their space. It can make people feel good and showcases your branding all day everyday.
It can also be enjoyed by others who are visiting your recipient. The recipient hangs it on their wall and it’s seen by everyone who comes by. You get a year’s worth of branding and exposure for very little investment.
If you’re considering a calendar for your business, make the decision quickly. Call us today and we can go over your options.
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