They’re small and unobtrusive, but you might be surprised of the marketing effectiveness of a writing instrument. 56% of Americans own an imprinted pen. In the Midwest it’s much higher; the highest of the nation at 68%.

Why Pens Work for Promotions

While writing instruments in general are the most commonly received promotional items they also appeal to a wide audience. With over 15 million ballpoint pens sold each day, it’s a safe marketing giveaway. Here’s why marketers love them:

Their Utility

Although we’ve become big users of electronics, we still occasionally write things down. We sign checks. We sign permission slips. We make corrections to written documents. A logoed pen gets used…often.

Their Sharability

How often do you walk off with someone else’s pen when they loan it to you to sign something or take notes? Pretty common, isn’t it? Marketers who use pens as a promotional item understand this.

Pens work best as a giveaway when your potential sales base is large. While you can use them in a niche market, one of the beauties of the pen is that it tends to walk. The person you give the pen to may not be the one who has it tomorrow or two weeks from now. Pens are shared and impressions grow exponentially. If your product or service applies to a broad audience, a pen is ideal for reaching maximum exposure.

Their Pricepoint

You can find a pen for every budget, but don’t select too cheap of an item. Cheap promotional pens don’t last long. This is fine if you’re placing it in a budget hotel room and it may or may not go home with the next visitor, but if this pen represents your business, selecting one that stops writing after two sentences isn’t a good use of your marketing dollars.

The options in pens are great so if you’d like help selecting one that represents your company best contact ThinkQuik today.