Here at ThinkQuik we’re always telling customers they need to make sure their personalized promotional product is something their target market will want and it ties in with their goals.
If your promotional product is aimed at acquiring new customers, you need to know who that customer is. While some of our customers have buyer personas, many do not. Here are a few questions you can ask yourself to start thinking about your buyer persona.
Who is Your Ideal Customer?
You may have more than one. Many brands do, but don’t make the mistake of thinking everyone is your ideal customer.
Sketch out a buyer persona for each demographic you sell to. Having this information at your disposal will help you understand what they need and how to reach them more effectively. Answer the following questions and you’ll have a better idea of who your ideal promotional product recipient is.
- Who don’t I want to sell to? Most businesses refuse to see there are buyers who are not a good fit. “My market is everyone.” We hear this a lot but think back to your difficult customers, the ones you just couldn’t make happy. What do they have in common? Why didn’t it work?
- How old is my ideal customer? You’re not being discriminatory. You’re getting to the bottom of what that person would like or need.
- Man or woman?
- What’s their disposable income? Do they have a lot or are they really pinching pennies?
- Do they have young children?
- Where do they work? What do they do? What’s their biggest challenge?
If you find you don’t have any idea on how to answer these questions, look through your customer or sales database or talk to your sales people about their leads. What demographic consistencies do you see?
Make a list and flesh out the needs, wants, and challenges this person faces. The next time you’re looking for a promotional product ask yourself if that person would enjoy or need it. If so, buy away.
If not, let us help you find the perfect personalized item.
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