When it comes to targeting Millennials, the fastest way to their hearts is through engagement. They typically know what they are looking for in a product or service. They make their buying decisions based more on reviews. They typically ignore ads by fast-forwarding them on their DVR or paying a higher subscription fee to filter them out. Traditional advertising can often be a waste of time with this group. But how do you convince them that you have what they are looking for? Here are three simple marketing tips you can employ to win them over.
1. Millennials Prefer Experience over Material Items
Millennials love to attend events, so an easy way to engage them is by highlighting your product or service at a trade show, festival, or exhibit. By doing so, you’re not only getting out your brand out in front of Millennials, you’re also making it known that you’re a fan or supporter of the event, which they will appreciate.
2. Millennials Want You to Be Authentic
Authenticity, honesty, and transparency matter to Millennials. They want to know your story, and you can connect with them by engaging in personalized conversations. This also helps them feel valued and unique. When you’re rolling out a marketing campaign for a new product or service, consider involving them in the conversation. Explain what sets your product or service apart from others and offer them the opportunity to provide feedback.
3. Millennials Love Free Swag
Speaking of feedback, Millennials also love to receive free swag and are more than happy to provide their opinion and input online. In fact, according to Splash, 81% of them shared photos on social media at a branded event, 71% used the event’s hashtag in a post, 67% followed the brand on social media, and 56% signed up for an email list. Give Millennials a reason to promote your brand. Whether it’s a contest to see who can post the most creative photo with your swag or simply handing out a product that they can use at the event, you’re sure to win them over.
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