The New Year is fast approaching, so it’s time to start thinking about ways you can spread the word about your small business. One option to consider is purchasing some high-quality branded swag to hand out to loyal and potential customers during trade shows, conferences, business expos, and other events you have planned for the upcoming year. Here are 5 ways you can upgrade your swag in 2018 to get people talking about your small business.
Get Creative and Tie Your Swag to Your Small Business
We all get tired of seeing the same old branded swag at conferences and events, so why not get a little creative and come up with a couple of unique ideas? By doing so, you’ll stand out from the competition and be remembered by customers and potential customers.
You want your swag to align with your brand for the biggest impact. So, for example, if you own an outdoor supplies retail shop, why not offer conference attendees well-made backpacks they can use on the hiking trail? And if you have the budget, add a couple additional items, such as an insulated water bottle and a durable pair of socks, inside the pack so that you make an even bigger impression. Your swag will be the gift that keeps on giving!
Swag Quality and Durability Should Be Your Top Priorities
Even if you don’t have the budget to hand out more than one item at a trade show or conference, make sure you purchase well-made products. Utilitarian items such as pens, cell phone wallets, and thumb drives are still appreciated by many, but if you choose to go that route, focus on quality and durability.
No one wants to receive a promotional item that’s going to break in a few days. And if it does, it will reflect poorly on your brand and business.
Get “Smart” with Your Swag
These days, there are hardly any conference attendees who don’t own at least one smart device. Although you may have to spend a little more money, you’re not going to find many people who won’t appreciate receiving some type of branded smart device.
Whether it’s a branded fitness tracker, smart speakers, or a smart home hub, you can make quite an impression on those individuals who visit your booth. And you don’t necessarily have to break the bank. We have many economical options with lots of smart device components under $20.
Bundle Smart Swag with Mobile Apps
Another growing trend is pairing smart devices with branded smartphone apps. This ensures that customers are continually reminded of your business and brand; that is, as long as the combo offers them value.
And what’s more valuable than a device that can help you find your keys and other small items that you always seem to misplace? You can create useful apps that feature your branding and tie into your company. One example would be to offer a Bluetooth key finder, accompanied by a smartphone app that your customers will need to open before using the device. The app should include your logo, a link to your website, and promo offers each time your customers open the app.
Go Green with Sustainable Swag
We all want to do our part in helping to preserve the environment. Eco-friendly, sustainable promotional products are always hot items at trade shows and conferences. These items are constructed from all-natural materials, which makes them biodegradable and safe for everyone to use.
From organic cotton tote bags to bamboo planters to stoneware coffee mugs, your audience will appreciate them as they feel part of the solution. Plus, you’ll be directly reducing your ecological footprint.
Are you interested in more customers for 2018? If so, you need to improve your brand impression and branded swag is an excellent way to do that. Contact us today and we’ll help you find the ideal piece for your business.
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