Most business people know that if you have a customer who doesn’t use your product or service within the first 30 to 60 days, it’s likely they won’t renew. Think about software for example. If you don’t incorporate that into your daily electronic habit, you won’t find value in it. If you don’t find value, why would you renew your subscription or service?
The same is true of a gym membership.
So how do you get people using? Usually, it’s easy enough because people are excited about the service or subscription they just purchased. But sometimes life gets in the way and they don’t immediately begin bonding with you as a company.
What can you do? You can’t make them less busy.
Use Swag to Increase Adoption on Your Subscription Service
Here are a few ways you can use swag to get people using your product or service immediately:
- A welcome gift is a perfect way to entice people into using your product. Send them some welcome swag and they’ll be more likely to dig in quicker.
- Invite them to “unlock” a reward. Inspire the desired action by giving them a task and a swag reward for completing it. For example, if you want people to visit your gym to start using the equipment, offer a free session with a personal trainer. Upon completing it they receive a branded pedometer or sports bottle to remind them to come back.
- Get them started. Home chef is a meal-delivery service where they send you all the ingredients for a home-cooked meal and you prepare it. It comes with large, glossy recipe cards. In your first order, they send you a branded binder to keep your meal cards together. This gives users something to hold onto after the delicious meal is gone and inspires them to order more to fill the binder. After all, who wants a recipe book with only 3 recipes in it?
Swag does a whole lot more than just sit on a shelf. When it’s strategically chosen, it can inspire action and help you with repeat business.
Contact us today and we can help you find the perfect piece of swag to drive action among your new customers.
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