Selecting the Right Promotional Product Color

We’re less than a month away from the presidential primary, which got me thinking (and no, this isn’t a political post)…

Ever notice how many political campaign signs are some version of red, white, and/or blue? There’s a reason for this. Those colors are symbolic of patriotism in our country — bravery, courage, independence. Everyone running for higher office wants those adjectives attributed to the colors to transfer to their campaign. It’s a subtle way to influence voters and look presidential.

Colors influence choice and feelings so it’s important to select a color for your next promotional product that fits your customer, your message, and your company.

Your Promotional Product Color Evokes Emotion

As I mentioned above, colors evoke emotions and influence decisions and feelings about a business or person. We can’t help ourselves. Consider these colors and what they signify:

Yellow: warm, the color of treasure, optimism

Orange: youthful energy, creativity, vibrancy (that’s why so many tech companies incorporate orange in their branding)

Red: powerful, commanding, revolutionary

Purple: royal, opulent, mystical

Blue: most popular color statistically, soothing, tranquil

Green: growth, prosperity, serenity

Black: elegant, subtle, professional, classic (particularly when paired with white)

Rainbow: inclusive, happy, lucky (Google and ebay use this mix of colors)

Use these suggestions to figure out what fits your company culture, your message/mission or goal for the promotion, and your recipients. Years ago, companies would select a Pantone color and stick with it, never wavering. Everything was produced in that color only. Today, companies often offer promotional products in several color options.

While the item needn’t be true to your branding color, it does need to reflect it in some way. If your company has always been branded in a black and white fashion, introducing a bright orange embroidered hat as your next promotional product won’t be recognizable as you. However, if you’re rolling out a new product and want to show it’s a new era for your company, this striking contrast might be just what you need.

A final word about selecting the right promotional product color: at ThinkQuik we always tell our customers to make sure the product they are selecting will be enjoyed by their audience. Know who they are and what they like. The same can be said for color choices. If you’re an investment firm with older clientele, a bright orange knit cap doesn’t fit your ideal customer, and the caps will likely sit on your table. Color is as important as item and some generations find certain colors preferable over others. If you’re not sure how to decide, we can help.