10 Reasons Your Business Needs to Be on Instagram

Only 9% of small businesses utilize Instagram, yet engagement is 10x higher than Facebook and its growth rate is phenomenal. Here are 10 reasons why you shouldn’t miss the boat with Instagram. 

 

Many of us are visual learners, or at least visually stimulated, so it’s no wonder Instagram is growing five times faster than any other social network in the U.S. It’s ideal for developing your brand narrative and making your customers part of your story through engagement. And with only 9% of U.S. small businesses using Instagram, it’s a great opportunity to carve out a niche and build your audience.

 

Reasons to Be on Instagram

• 93% of human communication is visual and people remember 80% of what they see, compared to 20% of what they read.
• The site is growing 5x faster than any other social network in the United States, and the number of U.S. users is projected to go over 100 million by next year.
• By next year, 71% of major brands are projected to use the site, up from 50% currently.
• 90% of users are under 35, so Millennials are an ideal target.
• Engagement with brands on the site is 10x higher than Facebook, 54x higher than Pinterest, and 84x higher than Twitter.
• The average account grows 16% per month and the top brands’ engagement per post grows 53% each year.
• The site has no filtered feed, so posts can be seen by all of your followers, unlike Facebook.
• The site can serve as a content creator for other social networking sites, saving you time.
• The site ranks fourth in conversion rates among social networking sites and is continuing to grow.
• Referrals result in order values of $65, which ranks second to Polyvore’s $66.75.

 

Like Pinterest, Instagram is ideal for businesses that can post visual content. It’s the perfect platform for posting infographics, quotes, coupons, images and videos of your company and employees in action, and short video tutorials.

Only you can decide if it’s the right platform for your business. If your audience is there and you can add value to their experience, it just might be an excellent opportunity for you.