Event planners should love swag both the kind they may choose to give to attendees and the kind their vendors bring. It makes the event more memorable and swag serves as cool souvenirs for attendees and people back at the office. But there are more reasons to love it than the fact that it’s fun and free (for attendees).
14 Reasons to Love Swag
- It delights your attendees.
- Swag builds good feelings among attendees. They have something to show for being there.
- It makes others in the office jealous when they return with good swag. While jealousy isn’t the goal, increased attendance next year is. If the attendee comes back with great stories and great swag, people at the office will notice.
- If the swag is branded with the date, it will help them remember, approximately, when your next event will be.
- Vendor swag gets people circulating to your booths, which makes vendors happy. Help your vendors understand what swag works best for them and they’ll have more sales. They have more sales from your event, and they’ll be eager to attend again next year, maybe this time in a sponsor role.
- Share your audience demographics so vendors know what swag is appropriate.
- Promo items help break the ice and start conversations on your exhibit floor.
- It can be environmentally friendly or even virtual.
- Swag makes great photo props and everyone loves posting photos to social media. This means more attention for your event. Just don’t forget the hashtag.
- It’s an inexpensive way to make a big impression.
- Swag helps you reinforce your event theme.
- Promotional items help promote brand recognition and affiliation, especially when it comes to items you can wear or carry like tote bags.
- People love getting fun awards and will proudly display them long after your event is over.
- Swag can double for decor on tight budgets.
What’s the most memorable swag you’ve ever received or given out? Leave it for us in the comments.
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