A lot of marketers do a quick search on the internet, find something in their price range, and enter in their charge information, and wait on their promotional item to be delivered. They rarely know anything about the company and its business practices. They just know the item falls into their budget.
If this is how you select a promotional marketing company, you’re missing an opportunity for a partnership. Why do you want a partner instead of merely a vendor? A partner looks out for you. They add value to the decision-making process with years of experience and they’re interested in continuing the partnership so they want you to be delighted with your promotional product.
Questions to Ask to Find a Promotional Marketing Company Partner
How long have you been in business? Longevity is important in this industry. Lots of companies come and go and you don’t want them taking your money when they do.
What’s your promotional marketing philosophy? Again, you’re looking for a partnership here.
What percentage of your customers return? Most marketers have recurring needs. Rarely is it a one-and-done situation. You’re looking for a high percentage of returning customers.
How do you handle proofs? It’s important to understand how you will proof your order. Is it done online or through samples? There’s no right or wrong here you just want to make sure you know how it will be done because if you sign off on a proof, and later you’re not happy with the promotional product, there’s not much you can do.
Can you make suggestions for me? Selecting a promotional product can be daunting and you want someone who’s knowledgeable about their products. Everyone will say they can, but you’re looking for someone who will ask about your goals and your audience. You can’t select effective swag without this information.
How is my order handled and who is my contact? It’s important to know you have a contact person who knows your order.
What’s your turn-around time? Understand the full process from ordering to order fulfillment and how long someone would let you sit on the proof without following up.
A true partner wants to see you succeed and the best indicator of that success is the next order. Look for a company that stands behind their products and strives to do right by you, even when it means telling you something you don’t want to hear.
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