In the first post about putting together a golf outing, we talked about the things you needed to arrange in order to host a successful event. Today we’re going to walk though marketing your event months out. It’s less overwhelming than you might think when you break the job down into manageable pieces.
Send Out Save-the-Date Cards
Since you’ve secured the course months in advance, it will be too early to send out invites at that time, but sending out save-the-date postcards is a good idea. It lets people know to keep their calendars open and watch for an invitation closer to time. You can also send a save-the-date email to your list and add information about the upcoming golf event in your e-newsletter.
Update Your Website with Golf Event Info
Websites are handy tools because you can update them regularly. Add the golf info to your website where it can be prominently seen. Add online event sign-up or, if it’s too early, add a subscription box where they can give you their email in order to let them know when registration open.
Use Facebook Ads
Create a targeted Facebook ad to recruit people who may be interested in your golf event. Facebook can drill down geographically to people interested in golf, your cause, the course you’re playing on, and other really nifty things. If you do a good job at targeting, the clicks will have a higher conversion rate and will cost less per click, so it’s important not to send it out to everyone on the ‘book. Think about who you want at the tournament and advise Facebook.
You can do this a few months out and build a list or you can direct them to signing up and registering. If your event is huge, consider creating its own Facebook page.
Don’t Forget the Promotional Products
Finally, don’t forget to order your promotional items and giveaways for your golfers and any apparel you need, including staffers’ shirts and sales items. Even though you don’t have an exact number of attendees yet, you do know what you’d like to have. Ordering early will decrease your level of stress knowing it’s already taken care of.
These marketing tips should take you through the month before your event. Our next post will give you some tips on how to advertise it in the days leading up to the event itself.
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