Starting a business is no easy task, and can cost a lot of money. Whether you are just beginning to think about how to market your business or you need new ideas, swag is a good investment for your new business and provides an inexpensive marketing tool. Freebies are super effective at getting your name out there in your community and gaining new clients and shoppers. They can become your best and most unique marketing item. This week, we are focusing on items for solopreneurs and startups, but these giveaways are really for anyone on a budget looking to get the best business swag bang for their buck.
New Business Swag Ideas for Businesses on a Tight Budget
All of these suggestions can be ordered for less than $1 each, depending on the quantity you need. Get swag items at a price that works for you, and grow your business clientele with these items:
Computer vinyl stickers are small, convenient, and when people put it on the outside of their computer, they will be advertising your business at very little cost to you. In a land of laptops, a decal sticker is a great piece of swag, especially if you have an interesting and eye-catching logo.
A keyboard calendar or any small, pocket-sized calendar that will travel easily are great giveaways. People will find them very useful and think of your business every time they check the date.
A football stress reliever is another great choice. You can use a catchy tagline like, “We take the stress out of [add what your business does]” or “Stress Less With [name of your business].” Swag that can be personalized with a catchy saying will help people remember you and what you do. We have stress balls in a number of different shapes, so if football isn’t your thing, we can help you find something that is.
Bookmarks are another item that you can take with you anywhere because of their small size. You can add information about your company along with your contact information. They are helpful, useful, and a great reminder for anyone who uses them about what you do.
The ever so popular (and always handy) writing utensils. If you do not want to do a traditional pen, there are tons of other options, including highlighters, a stylus for a tablet, or even crayons. Crayons are great for kid-centered businesses.
Promotional Marketing Tips for Solopreneurs
After you pick out your swag, it’s time to think about how you’ll distribute it. Where should you leave it so people pick it up, use it, and then give you a call or email when they need your product or service?
First, think about your target audience. Where are they? Attend events around your town and neighboring towns where you will be able to pass out your items. Attend trade shows that are relevant to your business and pass out swag items there.
Also think about places fellow business owners will be. From co-working spaces to networking events, leave your swag around or pass it out. You should attend Chamber of Commerce meetings and pass out an item along with your business card when you go. For any community events you attend, walk up to the other booths and give them a little information about you, along with a swag item. Order several different types for all the different kinds of networking events you will be attending so you have a wide variety of items ready for any occasion.
Even if you don’t sell products or services directly to other businesses, sometimes business owners know people in the community who are looking for what you do. You may also find that a complementary business partnership of affiliation can help both of you grow your business. If you do, you can…
Ask other small business owners if you can leave your items in their store. Offer to reciprocate as well. This is another great way to make partnerships in your community.
Starting a business or being a solo entrepreneur has its challenges, but your swag should not be one of them. Find affordable giveaway items in our catalog that will help you market your business or call us today and we’ll find you something perfect.
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