What If Tomorrow There Was No Facebook?

You’ll hear a lot of people joke about the end of the world nowadays. Some are more serious than others. But let’s take a look for a minute at another kind of end-of-days. One that would affect your marketing. A “markegeddon” of sorts.

What if tomorrow you woke up and there was no Facebook?

If you don’t use Facebook for business, substitute what you do use–Twitter, Instagram, whatever it is. What if tomorrow you woke up and it had been sold to an entity that saw a different use for it or what if your account was blocked indefinitely? What would you do and how would you reach your audience?

Marketing should never be about one platform or one type of marketing for several reasons:

• That platform could change overnight.
• Your ideal audience or target could migrate. For instance, a lot of younger people are leaving Facebook for Instagram. The only time they post to Facebook is because it’s linked to their Instagram account.
• People leave on hiatus from Facebook and you can’t get in touch with them. You’ve now lost your connection.
• Your customers are multi-faceted. They don’t live on one site. They read emails, texts, and watch videos. Don’t limit your visibility to just one place.

How dependent are you on one platform or one form of marketing? Do you do everything on Facebook or even social media? If so, it’s time you start looking at your marketing in a much more organic way. Examine your marketing strategy and ensure you’re using social media, email, promotional marketing, and other forms in a balance that gets your message out in a variety of places in different ways.

While your target audience may be located in a handful of places, they most likely enjoy different types of media. Some people love video, while others notice pictures. Some are readers.

Don’t place all your marketing goals on one vehicle. Use promotional items, employ email marketing. Do social. It may not feel like you have time for it all but when these types of marketing are part of a cohesive strategy, your message will be more widely spread and resonate with more people.