The final installment of our golf series, which detailed how to organize a successful golf outing and how to market one months in advance, ends with last-minute ways to drive numbers to your golf outing. These marketing tips are painless and easy.
Pay for It
One way to get people’s attention at the last minute is to pay for it. You can do this on Google adwords or Facebook. The success to either of these options is the targeting. This is not the time to cast a wide net. Drill down and limit the search geographically, and with any other filters that would be appropriate. This tactic can be very successful in the week leading up to the event.
Learn more about pay per click advertising here.
Facebook Invites
You can use Facebook invites also to bring in a crowd but know that “I’m attending” is far less of a commitment from the Facebook audience than an RSVP is.
Run an Email Campaign
Assuming you have a list, send out a reminder email telling people it isn’t too late to register. Make sure you include a URL for easy RSVPs. Avoid the rookie mistake of sending an invite to anyone who’s already registered by cross-checking your registration list with your email list. You can also add a “Half-Off Bring a Friend” offer if your numbers are lower than you were anticipating.
Call Your Committee or Staff
If you have a golf outing committee or a staff, create a last-minute push to sell tickets through a “most tickets sold wins X” contest. Or challenge them each to sell at least 3 tickets (or whatever number you need).
Publish Your Attendee List
Many times people become interested in an event when they know someone who is going or they want to get to know someone on the list. If you make your list public, you just might sway those last-minute holdouts who are not sure if they’ll know anyone.
As the event draws near, use a lot of engaging tactics on social media. Publish pictures of the greens, post selfies of you wearing promotional products like a golf hat or embroidered shirt, create memes, blog about it, post past years’ pictures, and other ways to get people excited about your golf outing. Social media is one of your strongest tools in publicizing an event and best of all, it’s free and reaches huge numbers.
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