Want More Sales? You Need More Trade Show Booth Interaction.

It always makes me laugh the way some people slink up, grab a promotional product off of your display, and make a run for it. I get that not everyone wants to talk to an exhibitor, but these types of interactions at trade shows make the attendee and the vendor feel strangely adversarial.

One way to avoid this is by driving opportunities for attendees to interact with your team, and I don’t mean by your staff calling out as the attendee slinks away.

 

Tips on Getting More Interaction in Your Trade Show Booth

Spin the Wheel

A prize wheel is always intriguing and stops most attendees in their tracks. You can make one yourself with a round piece of wood, nails, and a couple of other cheap ingredients. The beauty of the wheel is the opportunity it suggests. You may have very inexpensive giveaways but they seem much more appealing when you have to win them. It also draws a crowd as people watch to see what others win.

Bat Signal

Okay, for permissions purposes you probably can’t call it a “bat signal” but you know the concept. It’s a spotlight that makes Batman come running. Assuming it is okay with your event host, you can drive the same sense of urgency with your giveaways. Make sure everyone knows you’re giving away a super special item (name it. This is not a secret.) Tell everyone who stops by to keep an eye on the ceiling. When you shine the bat signal, spotlight, etc., the first person to get to your booth wins the item.

You will have a mass rush to your booth and draw a crowd, not to mention you may have attendees leaving other people’s booths when they see your signal.

You Oughta Be in Pictures

This is one we use a lot and it always gets a great response. We bring a few props (like our well-known ThinkQuik sunglasses) and we take pics of our booth visitors with our props before we give them a promotional item. It’s fun and creates tons of user-generated content. Pair it up with a cute hashtag and you have content for all of your major social networks and your booth visitors have a great time. It’s a funny thing about sunglasses. People feel like they’re incognito and they ham it up.

Creating an interactive experience in your trade show booth is a great way to bring fun to the show, be remembered, and keep people from slinking off with your best stuff.