20 Ideas for Video in Your Business

If you’ve been thinking about using video in your business, stop thinking and start doing. Video has never been easier to do. All you need is your smartphone and an Internet connection.

You can record a video and edit it but it’s a lot more fun and engaging to live stream. If you’re not sure of how to do it, check out this article on Facebook Live or this one. Twitter also has video options as does Instagram. And don’t forget YouTube, of course.

The how to part is easy. But what do you do videos of?

 

20 Ideas for Video in Your Business

Here are a few ideas:

1. Create your own GIFS to use in blog posts. These mini looping videos can be lots of fun, especially when you make your own.
2. Give a tour of your business.
3. Provide a quick tip for customers or answer FAQS.
4. Showcase a promotional marketing item for your next trade show or giveaway.
5. Live stream from a conference or event.
6. Interview a staff member, loyal customer, or vendor partner.
7. Tell the story of someone who helps make your product or service.
8. Tour your neighborhood. Use a drone for added excitement.
9. Make an important business announcement live.
10. Host a live contest.
11. Interview your pet or company mascot. The success of this depends on the type of your business (it’s probably not right for a CPA firm) but it can be very entertaining.
12. Explain how you got into the business.
13. Tell your business story. Cast your customers as the heroes.
14. Showcase someone in your town who’s an inspiration to you.
15. Explain a much-misunderstood idea about your business or industry.
16. Sing a song about your service or parody a popular song and use words about your industry.
17. Interview kids about what they think you do.
18. Do video blogs instead of written blogs. You can always provide a transcript for those who prefer to read.
19. Do a video book review.
20. Surprise a customer with something nice on live stream.

There are no rules about how you use video and since it’s so easy, there’s no reason to put it off. People are drawn to it.

Best of all, Facebook provides a larger audience share when you use video than it does with just regular posts. Video lets your audience see your face, expressions, and your personality. It’s one of the best and easiest ways out there to achieve “know, like, and trust,” the essentials to developing a business relationship in today’s market.