How We Get You More Customers

There are a few things we ask our customers to think about when it comes to promotional marketing. These points help us get them more business.

Audience

Who are they? Where are they? What do they like? What are their purchasing habits? Creating a buyer persona helps everyone in your organization understand who you are trying to reach.

Goals

Are you trying to get more people to purchase? Are you trying to get your name out there/collecting leads? While these two goals may seem similar, the audience’s “investment” is not. The first goal has them purchasing, which depending on the price of your good or service, could be substantial. The second goal, means keeping you in mind until the need arises. First requires money, second requires mind. You go about driving these actions differently.

Investment

While many companies look at their budgets and use them to decide what personalized promotional products they’ll buy, it’s not the best way to launch a marketing campaign. It’s not about the cost of the item but your return on investment. If a $5 item moves 25% more people to make a purchasing decision than your $.50 item, depending on the cost of your service or product, $5 may be the better investment.

Figure out where these promotional items will be used, what your goals are surrounding them, and then budget accordingly. For instance, if you want the promotional item to be given out late in the sales cycle as a final incentive to buy, there should be a correlation between how much your product or service costs and what you’re giving away.

Brand

Your promotional product giveaways should always be consistent with your branding. This goes beyond colors, fonts and logos. That’s the easy part.

Your brand is also your promise and reputation. For instance, if you are an environmental company, reusable cups would be a better choice for a promotional item than throw-away items like stickers and decals.

Our team of offline marketing experts takes all of these things into consideration when helping you with your promotional marketing needs. That’s how we get our customers the business that they want and that’s how we can help you get more customers too.