If you’re doing something out of the ordinary — attending a big event, hosting a conference, or running a new promotion or product launch, you’re probably using a landing page. One of the keys to successful marketing is tight integration of every type of marketing you’re undertaking like content, promotional/offline, digital, and more. In case you’re in the beginning stages, here are a few things you should know about promotional marketing and landing pages:
What is a Landing Page?
A landing page is a standalone web page that someone arrives on by clicking a call-to-action button or a link. It is not reachable from your menu navigation and is usually tied with a specific marketing campaign you are running.
Why Do I Need One?
Landing pages allow for a more targeted message to your audience quicker. For instance, you can create a landing page that is specific to a particular keyword people are searching for and link it to a Google ad campaign.
How Does My Promotional Item Tie In?
The reason landing pages are so effective in conversions is because of their targeted message. Your audience searches for your conference or clicks on a Learn More button, for instance, and they are immediately directed to the content they want. No landing on a homepage and waiting for the right slider or skimming the content to find what they need. They are instantly placed where they want to go.
Since landing pages are dynamic and targeted, creating a tie-in for your promotional marketing pieces can be very effective. You can showcase your giveaway in an image or through a pun in the content.
Easy.
This works especially well with a mascot too. Tie the mascot into the design of your landing page and then give away a stuffed or plastic version of it at your booth or event. If you have the mascot displayed prominently, people who have been to your landing page will recognize the mascot before they even read your company name on your booth.
ThinkQuik is the perfect solution for all of your promotional marketing product needs. From printed products to embroidered shirts, forms, caps, or other unique items, we have just the thing to represent your business and keep you top-of-mind to your customers and prospective customers. Call us today.
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