It’s been months in the making but finally your hotel and another business have found a way for you to meaningfully help a greater audience. In addition to a press release and all of the information you’re adding to your website about the joint project, don’t forget your promotional item(s).
Why You Need a Promotional Product for your New Venture
Whether it’s a permanent collaboration or a single event, a promotional item is a visual representation of the two coming together. Maybe you are undergoing a rebranding or renaming, or maybe it’s just a spin-off or new product launching collaboratively, but depicting the joining is an effective way of telling your business story.
Giveaways for Collaborations
Think of how Hershey marketed their Reece’s Peanut Butter Cup – two great tastes, perfect together. You can do the same thing with an effective visual representation using a giveaway. A promotional product that shows two different pieces together to form a productive union is a good choice for your hotel or if your new merger is allowing you to do something “magical” consider a fun promotional item like the color-changing buzwand.
Items for Rebranding or Renaming
Promotional items are crucial to rebranding or renaming success. A giveaway can remind people of your new name or look, even when they’re not on your website. The worst thing that can happen during a renaming campaign is that the customer can’t remember your new name. Don’t expect him to take the time to look it up. If he can’t remember you, he won’t do business with you.
If you’re about to take a big step in your hospitality business, whether you’re renaming your resort or collaborating in a joint venture, marketing this project is critical. When you’re putting together your marketing strategy don’t forget the value behind promotional products and that marketing.
At ThinkQuik we can help you tie it all together with the perfect item to promote your new venture. Contact us today.
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