Whether you’re hosting a golf outing, or an employee recognition picnic, a custom embroidered hat can be a great way to display your logo and turn others into walking billboards for your company.
In order to create a successful promotional item and tie it back into sales, you need the right hat. Here are a few suggestions on how you can find something they’ll wear:
The What and Where
Like every promotional marketing piece, you must examine the where and the what before you select the promotional product.
Where are you giving this item away?
What is the point behind your custom embroidered hat?
If this giveaway is intended for a golf event, a visor or high quality cap would be a nice choice. (More about the need for high quality in a sec.) If it’s a Black Tie event, a cap is probably not appropriate as a giveaway, a fine writing instrument more so.
The point behind why you’re giving away the item is most likely brand recognition but if there’s something else involved like convincing someone to take a demo, it’s important to know this.
The Who
Who will be receiving your cap? Note their gender, age, and income bracket – details that would influence the type of cap they wear.
Remember when we referenced the necessity of a high quality hat at a golf event? Here’s why that’s important. It’s all about knowing your audience. Most golfers wear hats, especially in warm weather. If you’re giving away hats at a golf tournament and you want a golfer to remove the one that he’s currently wearing, one he probably bought, you must give him a high quality replacement. The audience and situation demands it. On the other hand, if you’re giving away hats to elementary school kids “cool” is more important than quality.
Age of the recipient will affect the style you choose as well. If your audience is comprised of twenty-somethings a trucker cap is appropriate. If you market to Baby Boomers, they’ll give a hat like that to Goodwill.
Think Outside of Baseball
Baseball caps are great but there are a world of options out there when it comes to headwear. From visors, to ski masks, knit head bands to skull caps, choose a style your audience will wear and one that works for your event.
Have more questions about selecting the best hat for your event or promotional marketing campaign? Call the experts at ThinkQuik today.
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