How to Create a Business Blog Your Customers Will Love

Blogging is extremely important for your business.

I know. I can hear you groaning, but it is.

It allows your personality to shine through and helps build the trust factor between you and potential customers. It also showcases your knowledge about your business and what your customers need. A blog helps you help them solve their problems. Everyone can use a strong resource. There’s a lot of information out there but not a lot of helpful stuff. When a potential customer comes across a source of helpful information, they’ll remember it and return.

People buy from companies they know, like, and trust.

You can’t meet with every potential customer, but your blog helps them get to know you even if they’re not ready to identify themselves to your salespeople.

7 Tips for a Fantastic Business Blog

1. Know your audience. You can’t provide helpful information without knowing who you’re writing for and what their biggest issues are.
2. The blog shouldn’t be about you. It should cover topics that your audience is curious about or needs help with. For instance, we write a lot about how to select the right promotional item. We also write about small business topics, marketing tips and events. These are things our customers have told us are important to them.
3. Your tone should be true to your brand. If you are an exclusive, wealth manager your blog will sound very different than the blog of a local hangout. Speak in the language and tone your audience responds to. Blogs don’t have to be formal. This is not a college essay.
4. Use media your audience likes. Expand your posts past writing into video and or podcasts. People enjoy different forms of media.
5. Show your audience things they wouldn’t otherwise see. Take them on a behind-the-scene look at your office, factory, and/or team.
6. Answer customer and potential customer questions in your blog. Become known for your expertise.
7. Expand past what you offer to solve problems. Because you are an expert in your field, you can talk about things that are related without them having anything directly to do with what you sell. When you give advice on something that your customers need without having a financial stake in the answer, they trust you.
8. This is particularly true when you admit your competitor does something better than you do. I’m not suggesting you tell potential customers to go with that business over yours, but making a (small) concession like that is extremely powerful. For instance, if you are a software business and you can admit your competitor’s form manager is a little more robust than yours, but you have an excellent text editor, your customer is going to believe most everything you say from that point forward because you admitted something to them that did not cause you financial gain.

A great business blog boils down to your ability to relate to your audience and serve up what they want.

Now that isn’t so hard, is it?