You may not realize this but geography and promotional products matter, that is to say where your ideal customer lives colors their desire for a particular item. At ThinkQuik, we often talk about how you need to match your promotional items to your customers’ needs and likes. For instance, women are more likely to own branded health and safety gear than men are. If you’re targeting males, you may want to select something that isn’t health or safety related.
But geographic area, or even state of residence, shapes what we like in promotional products.
Geography and Promotional Products
If you will soon be attending an event with limited geographical draw, or you plan on giving things out at a local event, you may find the following stats from the Advertising Specialty Institute (ASI) interesting.
- Men in rural America are the top market for logoed hats.
- The Midwest has the highest percentage of logoed outerwear with 15% of people owning some for of it.
- New Yorkers prefer tech and the most popular items are USBs and power banks.
- In Michigan, people have a 58% favorable view of Made in the USA products as opposed to only 47% in Florida.
- Speaking of Florida, the most influential products in the Sunshine State are bags, drinkware, USB drives, writing instruments, and t-shirts.
- In California, polo shirts and activewear are some of the biggest promotional product influencers.
- Arizona prefers its clothes with hats, outerwear, and performance wear being top draws.
- Alaskans love umbrellas as a popular and influential promotional item.
- Influential items in Colorado are caps, printed tote bags, drinkware, and powerbanks.
A Final Note about Promotional Products
Most people don’t trash promotional products they no longer want. 63% pass them along to someone new, which is an added bonus because it expands your marketing reach.
Contact us today and we’ll help you find the ideal product for your audience.
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