If you have an employee base larger than one, you probably give some thought as to who mans your trade show booth. You want someone who knows what you offer, can make decisions on his/her own, is personable, and can work a crowd. You should also add has social media skills to that list because social media is a great way to drive traffic to your tradeshow booth. Here’s how:
Social Media Contests
These are fun ways to get people to interact with you. Hold a special contest through social media for followers at the trade show. Let your audience know that you’ll tweet out a special code word (it’ll be displayed at your booth so they have to come by to see it) periodically throughout the day. The first person who comes to your booth who saw the tweet and is following you (booth traffic and followers!!) will receive a special promotional item (Make sure you name it and don’t just call it a promotional item. It has to be worth their time to come back over.).
Make Special Announcements
Use social media (and the trade show’s hashtag) to remind customers to stop by your booth for something special.
Consider going live for a report of what’s going on at the tradeshow. Post the video to your Facebook or YouTube account and invite people to stop by.
Give Them Something to Smile About
Offer a photo op at your booth. At ThinkQuik we have cool sunglasses we use when for our trade show booth. Our customers and other attendees are always happy to throw on a pair and ham it up for the camera.
There’s something fun about being incognito, don’t ya think?
Share theses picture to your social media outlets and tag as many people as you can. While normally I would advise to stay away from tagging because some people are very protective of pictures of themselves, there’s a magic about being in a pair of sunglasses. It’s impossible to take a bad picture. That’s why we call them star makers.
In addition to driving traffic, keep up with the conversations occurring. Listen in for what attendees are saying about you or the conference and join the conversations. Encourage retweets and shares by offering something fun at your booth for those special people. Always use hashtags, including the event hashtag. Many promoters scout the use of their hashtags and will give you some social media love for it.
ThinkQuik’s team can help you find the right promotional items or trade show displays to help you make the most of your marketing efforts and dollars. Call us today.
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