I’ve written about trade shows before. There’s a lot to making one successful from which booth you select to your signage, from your team members to your list preparation. But let’s take a minute to talk about the things you might not think about that can make a difference in trade show success. Trade Show […]
Trade Show Banners & Display Stands
Tips on Using Email for an Awesome Trade Show
Trade shows can be costly investments so you want to make the most of them. We’ve talked about driving traffic to your booth on this blog and also improving your interaction with would-be customers at a trade show. While there are a lot of things you can do at the trade show don’t forget your […]
Want More Sales? You Need More Trade Show Booth Interaction.
It always makes me laugh the way some people slink up, grab a promotional product off of your display, and make a run for it. I get that not everyone wants to talk to an exhibitor, but these types of interactions at trade shows make the attendee and the vendor feel strangely adversarial. One way […]
7 Easy Ideas for Increasing Event Attendance
Event marketing is an effective tactic in getting people excited about your company. There are a number of ways to use it in your marketing mix including charity golf tournaments, product launches, trade shows, member or customer appreciation events, and more. The one thing I’m asked again and again is, “How do I get more […]
