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5 Questions to Help Build a Strong Promotional Marketing Strategy

By Denise Macleod on August 18, 2016 0

Tips on creating a promotional marketing strategy

Successful promotional marketing products improve brand recognition and delight your customers and potential customers, but they should never be an after thought. Creating a strong promotional marketing strategy that ties into your larger strategy is essential to achieving return on investment. Here are several questions you should ask to create an effective promotional marketing strategy. […]

Why A One-Stop-Promo Shop Is the Best Thing You Can Do For Your Marketing

By Denise Macleod on August 11, 2016 0

Do you have a promotional marketing vendor partner?

Many marketers treat their promotional marketing needs like a convenience store. They’re in and out, getting one thing at a time. They think it’s fast but they’re missing an opportunity. They simply do an Internet search every time they need something and order from whomever comes up in search. Sometimes they give the job to […]

4 Ways to Decide Whether that Trade Show Is Worth the Investment

By Denise Macleod on August 2, 2016 0

Is it worth the marketing investment

If you’re like most companies, you’re always looking for ways to reach more of your ideal audience. Trade shows can be an excellent way to do this. But you need to be sure of the trade show investment. You don’t want to pay for a booth that doesn’t yield more customers, or at least potentials. […]

3 Ways You Haven’t Thought of That Promotional Products Boost Your Marketing

By Denise Macleod on June 23, 2016 0

Tips on boosting your marketing with promotional products

Many businesses think of promotional products as an after thought. They sign up for a meeting, trade show, and/or event and then after they’ve booked booth space and arranged their display, they order a promotional product. Most simply look at the bottom line of how much they have in the budget after the event and […]

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