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The 7 Deadly Sins of Promotional Marketing

By Denise Macleod on October 4, 2016 0

Tips on promo marketing

Can you name the seven deadly sins? You know…sloth, envy…. Well, promotional marketing has its own list. Here goes:   The 7 Deadly Sins of Promotional Marketing Equality Being frugal is great, but thinking a $.05 key chain is going to convert into a big sale is naive. Match your promotional item with the sales […]

The Introverts Guide to an Awesome Trade Show

By Denise Macleod on September 15, 2016 0

How to survive a trade show if you're an introvert

If you’re one of nearly half the population that categorizes themselves as an introvert, or someone who needs alone time to regroup, you know how draining a trade show can be. Being “on” all day can leave you feeling like you have nothing left. Here are a few tips to help you get through it. […]

Why Your Business Needs More Photo Opps

By Denise Macleod on September 8, 2016 0

Why your business needs photo opps

Instagram. Pinterest. Flickr. Facebook. Cameras on every mobile phone (well, at least those from this decade). This is all contributing to, and meeting the needs, of society’s seemingly insatiable desire for visual interest. We’re taking pics of ourselves, documenting every minute of our kids lives, and posting sunsets like crazy. And that’s exactly why your […]

Why Isn’t Anyone at My Trade Show Booth?

By Denise Macleod on August 25, 2016 0

How to get more peopel at your trade show booth

You pay the money. You travel to the conference or trade show. And then you wait like people outside of Best Buy on Thanksgiving night. But not like that because they are surrounded by other people. You’re in your trade show booth. Alone. But why? What went wrong? Why are the only people stopping by […]

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