I have mixed emotions about food as a promotional marketing item. Yes, there are hundreds of delicious options in every price range and fitting of any occasion, and yes, food does make an impression, but only for the time that it lingers on the tongue. After that your branding (most likely on the wrapper) is tossed […]
Trade Show Banners & Display Stands
Trade Show Booth Necessities Your Ideal Customers Flock To
For companies that look to improve their sales efforts at trade shows the first step is understanding who you are trying to attract at your next trade show. Build a buyer persona that contains demographic information and preferences. By understanding this information you get a better idea of what they need and how you can […]
How Walking the Exhibit Floor at a Trade Show Will Improve Your Business
If you’re attending a trade show (as a participant or a vendor) you need to walk the exhibit floor. Not just scoping out a competitor’s booth and taking their promotional item and printed brochures (no one does that, right?), but walking the floor and getting a sense of what the show vendors are doing can […]
3 Tips for Better Signage
Have you ever driven by a sign that you couldn’t read? Maybe the top line caught your attention but you couldn’t make out the number to call for details. Did you circle back to get the information you wanted? Probably not. Let’s face it, your customers don’t have to. Competition is numerous especially when you […]
