If ever there was a broad category of promotional items, it’s this one. Yet it’s one of my favorites because of its versatility. No matter what your budget or your target audience, there’s a cup for you. Here’s why you should consider adding drinkware to your marketing mix: Cups Get Used From exercise to morning […]
Personalized Promotional Products
Wow Your Audience with Promotional Tech Products
You’ll hear me say over and over that you have to tie your promotional product into your business and your audience interests, but having said that and knowing you heard me (right?), tech items are some of the coolest promotional products out there. One more warning in case you missed the first – don’t go for […]
Content Marketing and Promotional Products for the Win
You’ve probably heard of how content marketing is transforming businesses into resources for their customers. Having content that educates and entertains keeps your customers coming back to your website; improves your SEO; keeps you top-of-mind; and builds “like, know, and trust” (the three traits of businesses that induce customers to buy). This isn’t an article about […]
Using Promotional Products to Tell Your Business Story
You’ve probably heard in marketing the importance of telling your business story. Hopefully you’ve given some thought as to who you are and what you want your customers, and potential customers, to know about you. Maybe you’ve even started crafting your business story. Business stories are more than just the who, where, whens of how […]
