Ever meet someone who is getting in their own way of success? Maybe they have a great business but a lousy attitude or maybe they get bogged down in the unimportant things and spend a day running behind and getting nothing accomplished. Your promotional product success can suffer the same fate if you’re not careful. […]
Personalized Promotional Products
Food and the Funnel: Tips on Using Trade Show Treats
I have mixed emotions about food as a promotional marketing item. Yes, there are hundreds of delicious options in every price range and fitting of any occasion, and yes, food does make an impression, but only for the time that it lingers on the tongue. After that your branding (most likely on the wrapper) is tossed […]
Trade Show Booth Necessities Your Ideal Customers Flock To
For companies that look to improve their sales efforts at trade shows the first step is understanding who you are trying to attract at your next trade show. Build a buyer persona that contains demographic information and preferences. By understanding this information you get a better idea of what they need and how you can […]
Are You Using Customer Swag to Improve Sales?
Promotional marketing is often a technique used to acquire new customers or make employees smile, but there’s a group often forgotten about that can be the key behind increased sales for your business. If you’re not giving out loyal customer swag, you’re missing an opportunity to connect and grow your organization. It’s business 101. A customer obtained is […]
