Has anyone ever done something to surprise you? I don’t mean throwing a surprise party in your honor, but something that is completely out of character from what you know about them. Even if it’s a pleasant surprise, it’s jarring. So much so that you probably start questioning their motivations. For instance, let’s say you have a […]
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How to Have an Amazing First Trade Show
If this is your first trade show you may be wondering what you got yourself into. The expense of participation. The cost of travel. It may seem like a lot and you may be worried about your return on investment. But you needn’t “hope” it will all work out. Here are a few handy tips […]
5 Popular Misconceptions About Promotional Marketing
When I tell people we handle offline marketing, they look at me like they’ve forgotten what life is like offline. But promotional marketing is still a very effective way to get people’s attention. Popular Misconceptions About Promotional Marketing Promotional Marketing Is a Thing of the Past While there are a lot of bright and […]
5 Ways to Show You Love Your Customers
In keeping with the “one holiday after another” jag we’ve been on, I’ve been thinking about Valentine’s Day. It will be here in a little over a month and it got me thinking about customer appreciation. Showing your appreciation is critical to being remembered. If you make someone feel good about what they’re getting from […]