For companies that look to improve their sales efforts at trade shows the first step is understanding who you are trying to attract at your next trade show. Build a buyer persona that contains demographic information and preferences. By understanding this information you get a better idea of what they need and how you can […]
Custom Postcards, Business Cards & Brochures
How Walking the Exhibit Floor at a Trade Show Will Improve Your Business
If you’re attending a trade show (as a participant or a vendor) you need to walk the exhibit floor. Not just scoping out a competitor’s booth and taking their promotional item and printed brochures (no one does that, right?), but walking the floor and getting a sense of what the show vendors are doing can […]
How Confident Are You in Your Proofreading Skills?
Yesterday your boss put you in charge of all the collaterals for the trade show this summer. That means you’ll coordinate the printed brochures, the business card printing, the printed promotional product, and things neither of you have even begun to think about yet. It’s a big responsibility and one that speaks highly of your […]
3 Tips for Rebranding Your Business
Every company, if it’s in existence long enough, will undertake a rebrand at some point. Refreshing your look and your marketing is a necessity periodically but it can also be a scary time. After all, your customers know you by your current look. Will they recognize you once you’ve given your brand a face lift? If […]
