5 Inspiring Ideas for Your Small Business Blog

Do you have a blog for your small business? Are you keeping it up to date, or do you only post when a really great idea strikes you?

The key to a great blog is to make sure you are constantly providing your readers with new content that they find valuable. But let’s face it, writer’s block happens so having ideas before you need them is highly suggested when it comes to business blogging. Here are five content ideas for your company blog.  Bookmark this post so you can revisit it when you need a little inspiration:

 

5 Easy Business Blog Ideas

1.  An Interview

Interview your employees, your business partners, vendors, and your fellow business owners around town. You can also interview a loyal customer. Ask them to share their story, how long they’ve been in town, and why they choose your business. It shows you care about your customers and helps others identify with them. You can reuse the interview blog post idea over and over – there are always new people to meet and highlight in your blog posts. Don’t forget to have an employee interview you.

 

2. A Commentary or Play-by-Play of Your Events

Write a blog post about any and all events you attend, including trade shows. You can do a play-by-play of the day; make it amusing, interesting, and fun to read. Keep notes throughout the event to use as inspiration when you go to write your post. You can share the good things about your events, but also be willing to open up about anything that maybe wasn’t so perfect. Giving both sides will help you build trust with the audience.

Additional tip: livestream the event and use a transcription service to type the transcript and post it on the blog. Some people enjoy reading more than video and the words will help with SEO.

 

3. A Contest or Giveaway

Contests and giveaways are really great ways to drive more traffic to your blog. Plus, they’re easy to write about. If giving away products, write about what you’re giving away and why.  You can partner with another business, and write about their services or their products. You can also host a contest within a blog post – you can link to other sites that relate to your business, link to your previous blog posts, or link to a certain product. Ask your readers to leave comments about each of the places they visited. Ask a question about each link they may click, and for every comment left, they receive a contest entry.

 

4. A New Product Highlight

Highlight new products or services that will be arriving soon. You can either write a blog post by collecting product/service reviews from your customers or talk about the product or service itself. Anything from where it’s made, why you chose to sell or offer it, its benefits, and so on.

If it is something seasonal, it’s an effective way to talk about holiday gift ideas as well. Highlighting products every once in a while is a good way to remind your customers about what you do and what you sell.

 

5. A Video Post

Have you heard of “vlogging?” It’s a popular way to blog. Instead of writing, you create a video, and with most blog platforms you can embed that video right into your post. By creating a video every once in a while you can change up your style and reach a larger audience.

Video suggestions: a tour of your business, go “behind the scenes,” or tips and advice.

 

Any of these can become staples of your blog, and can be used over and over again in many different ways. Blog posts are a great way to engage your customers, but finding valuable content ideas isn’t always easy. However, these ideas can help your audience get to know you better. When they do, they’ll be more eager to buy.