If you own a small business, you may not think you have the budget to create quality content marketing videos. You also may think that you need to be a professional to shoot your videos. Well, neither is true. Here are four simple tips to help tell your story without breaking the bank or taking too much of your time.
1) Use the Camera on Your Phone
If you’re just starting to create video for your social platforms, your phone could well suffice when shooting video. On social platforms, viewers don’t necessarily expect video production to be of the highest quality, so it’s a good opportunity to practice. You can use a simple tripod for stability and utilize another phone for audio by placing it closer to the person speaking. You can then sync the audio in post-production.
2) Learn Video Production for Free
Want to learn the ins and outs of video production from professional videographers? You don’t have to pay for a class or buy a book. You can access many free resources, such as websites and blogs, without spending a dime.
3) Test and Optimize for Your Audience
Although you may have a low-budget operation, that shouldn’t stop you from experimenting with different facets of your video content to ensure it’s the best fit. Utilize free resources to learn about voiceovers, visuals, and editing tips to get the look and feel you want.
4) Repurpose Your Video Content
You may not have time to shoot multiple videos each week to cater to a variety of platforms, so you can improvise by repurposing your videos in different ways, depending on the platform. It’s simple enough to take the video you’ve used on your website and tweak it a bit for Facebook, Instagram, Twitter, and YouTube, not to mention your blog. You may even be able to carve up a video clip to create your own GIF or have fun with a bloopers reel.
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