If you’ve been given a blank check to attend a trade show you’re really fortunate. This is not the case for most of us. Most of us have budgets we need to adhere to. But it’s likely we do get to allocate where the money is spent. If you’ve been wondering how to allocate your […]
How to Write Awesome Sales Emails (that even competitors could appreciate)
In nearly every marketing blog post the first piece of advice I give–whether you’re selecting swag or deciding whether to attend a particular trade show–is to understand your audience. Writing a great sales email is no different. Before you decide what you’ll write, you have to know who you’re writing to. Once you know who […]
14 Common Mistakes You Don’t Want to Make with Promotional Products
Promotional products are a good way to get your name out, make your audience happy, bring in new customers, and make employees feel important. But like any marketing tool, they’re not perfect. They can be employed incorrectly and when that happens you won’t get the return on investment you’re looking for. In this article, we’ll […]
How to Build a Strong Trade Show Team
Your trade show booth and swag choices go a long way to attracting a crowd. Those components bring people in. However, what happens once they’re at your booth affects your return on investment for the show. Your team is your conversion vehicle. Without a good solid team manning your trade show booth, you won’t make […]
