Did your mom ever say, “Don’t give something, just to give something.”? That quaint expression speaks to obligation. Sadly, a lot of marketers plan their giveaways with that in mind – going to a conference, need something in the $2 per item range. Whenever I hear that, I think of that saying, and the wasted […]
How We Get You More Customers
There are a few things we ask our customers to think about when it comes to promotional marketing. These points help us get them more business. Audience Who are they? Where are they? What do they like? What are their purchasing habits? Creating a buyer persona helps everyone in your organization understand who you are […]
3 Tips for Rebranding Your Business
Every company, if it’s in existence long enough, will undertake a rebrand at some point. Refreshing your look and your marketing is a necessity periodically but it can also be a scary time. After all, your customers know you by your current look. Will they recognize you once you’ve given your brand a face lift? If […]
High-End Promotional Products: Do You Need Them?
High-end promotional products are generally considered anything costing over $25. Before deciding whether using them would help you sell more products or services, you would be wise to consider the following: Who are you giving it to? If it’s going to a customer to thank her for her business, how much did she buy and […]
