I’m always telling clients that the essentials to good marketing mean a tightly integrated campaign that has components from all forms of marketing. You can’t do social marketing and forget everything else, nor can a promotional product stand alone. It must all be tied together to work the most efficiently. The same goes for business […]
How Long Does it Take Promotional Marketing to Work?
The answer to this question hinges on you, your marketing strategy and how well you know your customers and your buying cycle. A tightly integrated promotional marketing campaign can show traction immediately, while ill-chosen swag may never convert recipients to buyers. Here’s how you can get the most from promotional marketing in the shortest amount […]
A Way to Increase Sales with Printed T-shirts
If you are giving away or selling printed t-shirts you know a cool design is the difference between someone shoving it in a drawer and the shirt becoming one of his or her favorites. That’s why if you’re going to use t-shirts you need to first invest in a catchy design or slogan. There are […]
Email Spam Versus Tchotchkes, Which One’s Worse?
I don’t know about you but I get a lot of spam email over the course of a day. You know what is the difference between me swiping it into oblivion or opening it? Two quick things: Who it’s from and what the subject line is. If it’s from an individual — even a name […]
