For companies that look to improve their sales efforts at trade shows the first step is understanding who you are trying to attract at your next trade show. Build a buyer persona that contains demographic information and preferences. By understanding this information you get a better idea of what they need and how you can […]
Are You Using Customer Swag to Improve Sales?
Promotional marketing is often a technique used to acquire new customers or make employees smile, but there’s a group often forgotten about that can be the key behind increased sales for your business. If you’re not giving out loyal customer swag, you’re missing an opportunity to connect and grow your organization. It’s business 101. A customer obtained is […]
How to Supercharge Your Business With Powerbanks
One of the hottest promotional items of 2015 and 2016 (and relatively new on the promotional products scene compared to the classic imprinted pen) is the powerbank. Powerbanks are portable chargers that don’t require a plug (freedom!). They work well for all types of promotions including customer giveaways, sales incentives, bonuses, and employee awards. Anyone […]
3 (Think)Quik Tips for Better Email Campaigns
Email campaigns are essential to your business. They keep people in the loop; provide valuable information on promotions, business advice, and other helpful content; and they help you stay in contact with people who aren’t ready to buy or still need a little more encouragement. Your email campaign is only as effective as your open […]
