Event marketing is an effective tactic in getting people excited about your company. There are a number of ways to use it in your marketing mix including charity golf tournaments, product launches, trade shows, member or customer appreciation events, and more. The one thing I’m asked again and again is, “How do I get more […]
Fun Gifts for Employees
Want to make your people feel special? Tell them in detail when they do something that impresses you. Don’t give the generic “nice job.” That sentiment is as widely overused as the word “epic.” Tell them specifically what they did that knocked your socks off. Give them that moment. Appreciation and recognition are nice gifts […]
3 Ways You’re Killing Your Promotional Product Success
Ever meet someone who is getting in their own way of success? Maybe they have a great business but a lousy attitude or maybe they get bogged down in the unimportant things and spend a day running behind and getting nothing accomplished. Your promotional product success can suffer the same fate if you’re not careful. […]
Food and the Funnel: Tips on Using Trade Show Treats
I have mixed emotions about food as a promotional marketing item. Yes, there are hundreds of delicious options in every price range and fitting of any occasion, and yes, food does make an impression, but only for the time that it lingers on the tongue. After that your branding (most likely on the wrapper) is tossed […]
