We’re less than a month away from the presidential primary, which got me thinking (and no, this isn’t a political post)… Ever notice how many political campaign signs are some version of red, white, and/or blue? There’s a reason for this. Those colors are symbolic of patriotism in our country — bravery, courage, independence. Everyone running […]
Promotional Products and Wearable Tech at New York Fashion Week
I bet you never thought that promotional products would make New York’s Fashion Week runway, but they did! Or at least wearable tech did. Smart clothing and wearable tech (like sensor-packed accessories) hit the runway at the world-renowned fashion event in February. Intel partnered with Chromat to create glowing dresses (think glow stick-inspired apparel that doesn’t lose its glow […]
Targeting Your Ideal Customer through Creation of a Buyer Persona
Here at ThinkQuik we’re always telling customers they need to make sure their personalized promotional product is something their target market will want and it ties in with their goals. If your promotional product is aimed at acquiring new customers, you need to know who that customer is. While some of our customers have buyer personas, […]
Want More Sales? You Need More Trade Show Booth Interaction.
It always makes me laugh the way some people slink up, grab a promotional product off of your display, and make a run for it. I get that not everyone wants to talk to an exhibitor, but these types of interactions at trade shows make the attendee and the vendor feel strangely adversarial. One way […]
